Apple's iTunes Match: The First Royalties Are In
The first royalty payments from iMatch are in, and they got me excited – the total amount is over $10,000 for the first two months.
This is magic money that Apple made exist out of thin air for copyright holders.
Let me explain:
iMatch monetizes the existing behavior of the consumer for copyright holders and artists. Consumers don’t need to do anything new—they just need to listen to their pre-existing music.
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