5 Ways to Keep Momentum Going After a Music Festival
By Erin Austin (of OK SWEETHEART)
With everything in life, making little adjustments to habits can make a big difference in results. Being a full-time independent musician has been a series of continual adjustments. Well, let’s be real—these “adjustments” are more like mistakes that I have to learn from and try my darndest not to repeat. Since OK SWEETHEART came into existence in September of 2009, we’ve officially played at 20+ festivals, ranging from the petite and magical like Doe Bay on Orcas Island in Washington, to the sometimes overwhelming but incredibly valuable and productive circus that is SXSW in Austin, TX. Each experience is a new one and each year I learn how to be a better performer and business person. Yes, I said it: BUSINESS PERSON.
Most musicians love playing music and aren’t too fond of the “networking” side of the industry. Festivals are not only about hearing great music, but also about building a team of people around your music to get it out to the world in an effective way. There’s prep work to be done prior to the festival that could be an entirely different blog post—“How To Prep For a Music Festival”—maybe I should write that one first? Anyhow, my best bits of advice for post-festival steps can be narrowed down to 5 points…
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